POLAROID PRODUCT CAMPAIGNS
Collaborating closely with Polaroid, we @someform.studio produced a series of captivating product films and imagery to introduce their new product lineup - PolaroidNow and PolaroidGo. With a focus on striking typography and seamless integration of premium 3D elements, we meticulously crafted a visual narrative that transcends language barriers, serving as the cornerstone of Polaroid's new marketing campaigns.
Through a refined blend of elegant typography, high-fidelity 3D renders, and emotive visual storytelling, we aimed to capture the unique personality of these cameras in a way that feels both contemporary and timeless. From meticulously staged high-end stills tailored for e-commerce and social media to more conceptual explorations of form and function, every asset was designed to elevate the product experience across multiple platforms.
For the Polaroid Go product lineup, we developed a series of dynamic product films and visuals to introduce the reimagined camera. Centered around bold typography and premium 3D integration, the campaign’s visual language was designed to feel universal—communicating clearly across audiences and markets.
Alongside the hero film, we produced high-end product stills tailored for e-commerce and social media, as well as more expressive, beauty-driven explorations that highlight the camera’s distinctive shape language and core features.
POLAROID GO
While honoring Polaroid’s rich heritage, we collaborated with their creative team to push the brand’s visual expression into new territory. The images shown here reflect both polished final assets and exploratory studies from our creative process.
To support a wide-reaching campaign, we also delivered an extensive suite of film variations. Each piece—cut into 30-second, 15-second, and 6-second formats—was adapted for 1:1, 9:16, and 16:9 aspect ratios and localized into five languages. This comprehensive approach ensures Polaroid can engage its global audience with precision, consistency, and maximum impact.
Credits
Client
Polaroid
Design & Direction
someform Studio
Creative Team
Matthias Winckelmann, Helge Kiehl, Jacqui Munoz, Yannik Wenk, Dominic Grejc, Christoffer Wolters
Sound
Resonate
Script & Copy
Holly Connolly
Building on the success of our first collaboration with Polaroid, we reunited with their creative team for a second engagement—this time to bring the new Polaroid Now and Polaroid Now+ cameras to life. Our goal was to craft a fresh series of visually striking product films and imagery that highlight the evolution of Polaroid’s design language while staying rooted in the brand’s iconic legacy.