MICROSOFT
INTRODUCING NEW EDITOR FEATURES
To introduce new features within the Microsoft Office ecosystem, Nando Costa, former Partner Director of Design at Microsoft, reached out to us at someform Studio, with a proposal to create multiple films and images that showcase the new functionalities in an inspiring and creative format.
The second round of films we created for Microsoft introduces fresh features within several office applications. This time we set out to tell the story of Microsoft Editor, an AI-powered service that enables you to write with confidence in 20+ languages.
Our aim was to offer a lively portrayal of the AI behind this feature, showcasing its spell-checking, grammar correction, and intelligent suggestions for enhancing writing. The recurring motif of the blue marble across all films symbolized our approachable and amicable representation of the AI algorithms working seamlessly in the background as we engage in writing.
Initially comprising three social media clips, the campaign was later combined into one cohesive longer edit shown above.
CUTDOWNS
In addition to the comprehensive 45-second edit showcasing all three applications, we crafted multiple 15-second Instagram cutdowns for each individual software package.
Credits
Client
Microsoft
Client Creative Director
Nando Costa
Design & Direction
someform Studio
Creative Team
Helge Kiehl, Matthias Winckelmann, Dominik Grejc, Julius Steinhauser
Producer
Conrad Ostwald
Sound
Zelig Sound