Together with the team at someform Studio I co-directed this campaign for Honda, which we designed and produced together with branding agency Karmarama.

Honda has always endeavoured to go bold with their product imagery, and have been a progressive brand in that sense. Therefore we were especially pleased to finally make this simple yet striking piece for them together with the great team at Karmarama. f°am Studio’s concept revolves around several current Honda models on a giant hinged mobile. The pivoting movement of the suspended car platforms creates a spatial choreography providing flow and a sense of freedom.