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"Hypervenom II" for Nike

 

Nike Hypervenom II

The Hypervenom II campaign champions the agile and devastatingly deceptive nature of Nike's latest boot. ManvsMachine's design filtered through every aspect of the campaign— from the film, to print, to retail and digital. As part of the team at MvsM, I contributed to this intense dark piece promoting Nike’s new football boot.

 
 

Based on the topic ‘Deceptive by nature’ the shots emphasize on the idea of hiding the shoe in its natural environment, a collage of organic and technical patterns. The piece is a collaborative group effort and each artist created several shots.

 
ManvsMachine may have created an animation that trumps even the design of Nike’s latest soccer boot.
Concept Kicks
 

Credits

Client: Nike
Concept, Design, Direction: Manvsmachine
Role: 3D Artist