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"Glossy" for Toshiba

 

"Glossy" for Toshiba

As part of the team at ACHT Frankfurt I designed several short promotion clips for the upcoming Toshiba laptops. Together with a small team we produced this clip in a quite short production time of about 2 weeks.

 
 

The three different abstract episodes in the clip symbolize different characteristics of the laptop. While designing the animatic and the overall flow of the piece, my main focus was to make the animation seamless and hide every transition as much as possible. As a result, the animation is a series of fluid organic movements between the scenes.

 
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Credits

Client: ACHT Frankfurt for Toshiba
Role: Co-Director, Animation