"eTicket" for RMV
In cooperation with Marc Rühl (www.schwarzgrau.com), I designed an information film for the german transportation company “RMV”. The piece illustrates in around 5 minutes how a new technology in public transportation system works.
In just a few minutes the piece had to convey a considerable big amount of information to a relatively unexperienced audience. Therefore we decided to go for a minimal and clean approach visually to rather enhance the information than clutter the experience. A completely hand-drawn but hugely simplified environment served as a backdrop for relatable real characters that illustrated in simple scenes the innovations of this new technology.
Concept, Design, Direction: Matthias Winckelmann & Marc Rühl